Scott Rossi, who is another grape veteran and a member of the Fresh Farms team, expected to have grapes from Jalisco in early April. Mexico is expected to produce about 20 percent more grapes in 2022 than 2021 and Watson said Fresh Farms will be up by even a larger percentage. Watson said those young vines are maturing and he anticipates a significant increase in volume from Fresh Farms. Fresh Farms has made a major investment in Jalisco, with the state now representing about one-third of its grape production. Jalisco’s location and climate allows it to be the first Mexican state with fresh grapes, which are expected in good volume in both April and May. Speaking to The Produce News in late March, Watson said Fresh Farms was currently selling Chilean grapes, which would last into May, he predicted. “We have 19 varieties, including all the major one and we are also known for our Cotton Candy production.”Ĭotton Candy is one of the newer varieties that has a pronounced sweetness characteristic as its name suggest. Watson, who brings almost four decades of produce industry experience to his new position, noted that Fresh Farms has a very robust table grape program. “The grape industry is very dynamic and Fresh Farms is well positioned to help customers deliver on what their consumers are demanding.” “The opportunity to join Fresh Farms and to work alongside the Molina family is exciting and comes at a time when Fresh Farms can accelerate growth in innovation and year-round capabilities across multiple product lines,” he said. Watson said, in total, these various production areas give Fresh Farms year-round table grape production, as well as significant vegetable production in items such as squashes, cucumbers and peppers. “We have been the grape pioneers in the Jalisco area.” “We are the only Mexico-based grower that also has its own grape production in California,” he said. He told The Produce News that the company is growing grapes in both Jalisco and Sonora, also imports from South America and has a California growing operation. The operations, which began in the 1940s and is now being run by second generation Molina family members, recently hired industry veteran David Watson as its senior vice president of sales and marketing for its Arizona and California sales teams. Fresh Farms, a Mexico-based grower and shipper of table grapes and vegetables, is in the middle of an expansion program that will see tremendous increase in its volume in the coming years.
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